Ruthann Baler

Is there really such a thing as clean coal? 

What is the “green freeway” on the West Coast?

Could ethanol someday be made from Florida’s orange peels? 

The New York Time’s new blog, “Green Inc.: Energy, the Environment, and the Bottom Line,” is a comprehensive column that addresses energy and environmental topics, helping readers understand the latest green headlines across the globe.

What makes this column valuable is not only its experienced and diverse group of journalists, but “the Bottom Line” component — which helps the layperson better understand the technology under discussion, the issues at hand, and what is hype and what ideas have true potential. 

According to its editor, Tom Zeller Jr., Green Inc. is a “daily churn of insights, observations and dispatches from that often contentious place where business, politics and the environment meet.”

This “often contentious place” is important for readers to fully comprehend, as it’s not enough to come up with the next best technology that will help save the planet – it’s equally challenging to build a consensus in moving promising initiatives forward.

Green Inc. explores all this, and more:   http://greeninc.blogs.nytimes.com/.